Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
4 min read
Cloud Theory: Sep 15, 2023 11:01:54 AM
Cloud Theory has frequently mentioned the important role data plays in the day-to-day operations of automotive OEMs. An OEM needs effective tools to organize automotive data and visualize insights to support decision-making. Allocating marketing...
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4 min read
Rick Wainschel: Aug 30, 2023 10:30:00 AM
By Using Honda as an Example, Cloud Theory Shows Horizon’s Capabilities in Diagnosing Brand Efficiency
2 min read
Rick Wainschel: Aug 21, 2023 3:46:02 PM
About a decade ago—when my hips and knees were ten years younger—I fulfilled a bucket list goal of running a full marathon. At about mile nineteen,...
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3 min read
Rick Wainschel: Aug 16, 2023 4:37:12 PM
EPA Regulations Are Pushing Auto Manufacturers to Produce More EVs, But Consumer Demand Isn’t Keeping Pace for Electric Vehicle Inventory “We choose...
