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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Industry Intelligence, Market Trends & Strategic Insights

Stay Ahead of the Curve

Subscribe to our blog for exclusive insights on the ever-evolving landscape of automotive data & technology.

Inventory

New vehicle pricing is on the rise as future of tariffs remains uncertain

1 min read

New Vehicle Prices Rising As Tariff Situation Unfolds

Picture of Rick Wainschel Rick Wainschel: Mar 18, 2025 11:39:39 AM

Average Marketed Costs Have Increased by Almost $600 in March New vehicle pricing has been an ongoing topic of interest and focus in Cloud Theory’s...

Inventory Automotive Pricing Tariffs
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electric vehicle charging

2 min read

Electric Vehicle Realities are Still Ahead of Policy Perceptions

Picture of Rick Wainschel Rick Wainschel: Mar 13, 2025 3:23:12 PM

Why It’s More Important Than Ever for OEMs to Promote EVs Just hours into his term of office, Donald Trump signed an executive order entitled...

Inventory Automotive Evs Electric Vehicles
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2 min read

Elegant Simplicity: An Inventory Efficiency Index Opportunity Case Study​

Picture of Rick Wainschel Rick Wainschel: Mar 3, 2025 2:23:23 PM

Cloud Theory’s Horizon insights platform organizes and visualizes an enormous amount of information regarding the real-time supply and demand...

Inventory Automotive Inventory Efficiency Index BMW
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Ford F150 Truck

2 min read

The Fight For Model Supremacy

Picture of Rick Wainschel Rick Wainschel: Feb 21, 2025 3:16:16 PM

Why RAV4 and CR-V Have An Advantage Over F-150 Going Forward A recent article in Forbes highlighted a key inflection point in the automotive...

Inventory Automotive Pricing Makes and Models
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