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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Tackle Automotive Challenges with Powerful Insights

Conquer today’s automotive challenges head-on with insights and tools that are timely, comprehensive, and applicable across any geography. We offer both market-wide and dealer rooftop level performance comparisons to meet the needs of automotive manufacturers, agencies, and affiliates.
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Marketing Index Score Calendar Year

PLANNING AND EFFICIENCY

Optimize Marketing Support to Balance Demand and Supply

Determine when, where, and how to deploy marketing support to balance demand with supply and to take advantage of competitive opportunities or mitigate threats.

INCENTIVE OPTIMIZATION

Increase Incentive Efficiency by Targeting the Right Models and Geographies

Increase incentives' efficiency by pinpointing models/trims and geographies from where support could be allocated or reallocated (i.e., if demand exceeds supply).
Dealer market performance dashboard in a laptop frame
Inventory performance dashboard in a laptop frame

INVENTORY ALLOCATION

Maximize Inventory Efficiency by Moving Vehicles to High-Demand Areas

Find opportunities to move vehicles from high inventory/low turn rate geographies to markets or regions where there is a shortage of supply and high demand.

REPORTING AND DASHBOARDS

Get Tailored Insights with Custom Reporting and Dashboards

Our team of experts will work with you to highlight key metrics and insights important to your role. 
Cloud Theory performance dashboard in a laptop frame
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DIGITAL MARKETING ACTIVATION

Streamline Your Digital Marketing with Automated Multi-Channel Ad Activation

Automate the creation and delivery of multi-channel inventory-based digital ads (Social Media Ads, OTT/CTV, Google Vehicle Ads, Google Search and Digital Display) all in one platform. More information below.

Start using Horizon to drive results.

Determine your supply and demand position in relation to your competitors across your entire US market and use the Horizon platform to quickly diagnose your challenge areas and identify growth opportunities.

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