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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

We empower bold, decisive business moves with clear insights.

What makes us different?

Our data is revolutionary.

Never before has the automotive industry had access to instant insights that inform key decisions with real-time market share data. Our platforms house billions of data points, including VIN-level data for any market within the US and supply and demand of every make and model. Our data is proprietary and not available from any other resource.

Our clients leverage this data for key market insights and to fuel smarter marketing campaigns, investing dollars only where and when needed. With this data, our goal is to fundamentally change how businesses evaluate and act upon insights.

If the last few years have taught us anything, it’s that data is only as good as the source, timeliness, and application of that data. Our team came together to form Cloud Theory because we’ve watched countless businesses rely on outdated insights to inform important decisions.

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Meet The Team
Matt Sharp, Co-Founder / GM, Cloud Theory

Matt Sharp

Co-Founder / GM

Bill Christenson, Co-Founder / Chief Technology Officer, Cloud Theory

Bill Christenson

Co-Founder / Chief Technology Officer

Nick Dionne, Co-Founder / Chief Product Officer, Cloud Theory

Nick Dionne

Co-Founder / Chief Product Officer

Sarah Grajewski, Chief Customer Officer, Cloud Theory

Sarah Grajewski

Chief Customer Officer

Ritu Parr, Chief Marketing Officer, Cloud Theory

Ritu Parr

Chief Marketing Officer

Jeffrey Englishmen

Jeffrey Englishmen

Vice President, Strategic Partnerships

Rick Wainschel, Vice President, Data Science & Analytics, Cloud Theory

Rick Wainschel

Vice President, Data Science & Analytics

Andrew Zack, Sr. Director, Product Developments, Cloud Theory

Andrew Zack

Sr. Director, Product Development

Brad Wiley, Sr. Director, Performance & Analytics, Cloud Theory

Brad Wiley

Sr. Director, Performance & Analytics

Brady Andrzejewski, Director, Affiliate Partnerships, Cloud Theory

Brady Andrzejewski

Director, Affiliate Partnerships

Zach Woodruff

Zach Woodruff

Director, Dealer Success

Join our elite group of technology-driven individuals.

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Our Parent Company

Cloud Theory is part of something bigger — we’re a part of Advance Local, a unit of Advance, a privately-held company founded in 1922.

Advance is also among the largest shareholders in Charter Communications, Warner Bros., Discovery, and Reddit.

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(including free competitive insights you can use today)

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