Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
1 min read
Rick Wainschel: Nov 17, 2025 9:30:00 AM
Mix Shifts Into Lower Priced Segments are Masking Increases, And Model-Year Inflation Will Add to Consumer Pressure
2 min read
Rick Wainschel: Sep 16, 2025 9:30:43 AM
When the Trump administration initially signaled that it would be pursuing steep tariffs on materials, parts, and vehicles, many industry watchers...
1 min read
Rick Wainschel: Aug 20, 2025 4:07:36 PM
In the early days of the tariff era, the auto industry responded to potential cost increases by adjusting discounts and incentive levels. Cloud...
1 min read
Rick Wainschel: Aug 14, 2025 11:41:17 AM
Price trends hint MYCOs could become the lever for tariff passthrough. I know, I know. We’ve been down this road before. The trade dynamics change...
