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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Pricing (4)

1 min read

Tariffs Could Be Troubling for The Automotive Industry; An Escalating Trade War Would Be Even More So

At Cloud Theory, we have a unique view of real-time supply and demand in the automotive marketplace, and we comment regularly about the impact that...

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2 min read

Vehicle Prices: Uniformly High But Regionally Diverse

Differences Point to Need for Prioritization in Marketing and Incentive Allocations

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Average New Vehicle Marketed Prices Jump More Than $12K in Five Years

2 min read

Four Strategies To Help OEMs Overcome Consumer Sticker Shock

Help! Average New Vehicle Marketed Prices Jump More Than $12K in Five Years Most everyone is familiar with the story of Rip Van Winkle, which tells...

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MSRP

2 min read

Sale Prices Work Best When Consumers Know About Them (You Don’t Say!)

Market Adjustment Metric Reveals Effects of Promoted Pricing Last week, I was in our local grocery store and saw that there was a sale on a bottle of...

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