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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Automotive

3 min read

Why Trade Policy Could Be Auto Industry's Biggest Disruptor

When we look back at history, our world is defined by watershed events. The Vietnam war. Landing on the moon. Watergate. The fall of the Berlin Wall....

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1 min read

Electric Vehicles Left Behind in Tariff-Driven Sales Surge

The ongoing dynamics centered around the Trump Administration’s trade policies have dominated the headlines in every sector of the economy for the...

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2 min read

Price Hike Pause Precedes Expected Summer Increases

Tariffs, Expiration of Programs Will Push Marketed Levels Higher Beginning in June Throughout the month of February—before the rhetoric around...

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2 min read

Half A Million “Pull-Ahead” Sales Raise Red Flags

Sam Peterson, a retired account executive from Dallas, was planning to buy an SUV in the Spring when he was back from a three-month stay in the...

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