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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Pricing (3)

1 min read

Tariff Turbulence Fuels Rising Car Prices Despite Policy Reversals

There is no shortage of news on the tariff front, with new developments emerging daily. Just in the last week, reciprocal tariffs went into effect...

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New vehicle pricing is on the rise as future of tariffs remains uncertain

1 min read

New Vehicle Prices Rising As Tariff Situation Unfolds

Average Marketed Costs Have Increased by Almost $600 in March New vehicle pricing has been an ongoing topic of interest and focus in Cloud Theory’s...

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Ford F150 Truck

2 min read

The Fight For Model Supremacy

Why RAV4 and CR-V Have An Advantage Over F-150 Going Forward A recent article in Forbes highlighted a key inflection point in the automotive...

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2 min read

The New Economics of Auto Affordability: Understanding Vehicle Sales Under $35k

Vehicle Movement Stalling as Inventories Ramp Up It’s no secret that automotive prices are at a high level and have been elevated for more than three...

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