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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Data & Intelligence

Cadillac

2 min read

The Consequences and Opportunities of Inventory Inefficiency: A Cadillac Case Study

Cloud Theory’s Inventory Efficiency Index score, which measures whether a make or model is getting its fair market share given its inventory share,...

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2 min read

You *Can* See the Forest for the Trees: Navigating Automotive Supply and Demand Dynamics in a Growing Inventory Environment

Cloud Theory has commented extensively about the rise in new vehicle inventory, with counts increasing by 90,000 in September and by the same amount...

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