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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Data & Intelligence (4)

2 min read

Hybrids: The Wave of the Present

How Shifting Regulations and Market Dynamics are Elevating Hybrids as the Current Eco-Friendly Choice for OEMs and Consumers Cloud Theory has written...

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MSRP

2 min read

Sale Prices Work Best When Consumers Know About Them (You Don’t Say!)

Market Adjustment Metric Reveals Effects of Promoted Pricing Last week, I was in our local grocery store and saw that there was a sale on a bottle of...

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AI and Automotive Marketing

2 min read

The Role of AI in Optimizing Automotive Marketing from the Supply Side

Much has been written about how artificial intelligence (AI) and machine learning target shoppers. AI and machine learning are like super-powered...

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cars being sold

2 min read

Recent Ford Mustang Mach-E Results Point to EV Silver Linings: Price Drop Sparks a Surge in Consumer Demand

Since the release of its comprehensive EV Report, which was issued last fall, Cloud Theory has been keeping a close eye on the electric vehicle...

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