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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Artificial Intelligence

EV Mandates

2 min read

EVs in the (Second) Age of Trump: An Initial Assessment

With the election of Donald Trump as the 47th President of the United States, his promise to “end the electric vehicle mandate on day one” of his...

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2 min read

Accurate and Actionable Automotive Data Insights Available in Horizon by Cloud Theory

Cloud Theory combines cutting-edge data, artificial intelligence, and deep automotive industry knowledge into its Horizon platform to provide...

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AI and Automotive Marketing

2 min read

The Role of AI in Optimizing Automotive Marketing from the Supply Side

Much has been written about how artificial intelligence (AI) and machine learning target shoppers. AI and machine learning are like super-powered...

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Incentive planning using data

4 min read

The If and Where of Auto Manufacturer Incentives: Using Data For Incentive Planning

Sales incentives are pivotal in steering automotive consumer decisions and dealer operations. The landscape is diverse and complex, from financing...

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