4 min read
The If and Where of Auto Manufacturer Incentives: Using Data For Incentive Planning
Sales incentives are pivotal in steering automotive consumer decisions and dealer operations. The landscape is diverse and complex, from financing...
Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.
Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
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4 min read
Sales incentives are pivotal in steering automotive consumer decisions and dealer operations. The landscape is diverse and complex, from financing...
2 min read
Market share is the percentage of total sales or revenue within a specific industry or market captured or earned by a particular company, brand,...
4 min read
Cloud Theory has frequently mentioned the important role data plays in the day-to-day operations of automotive OEMs. An OEM needs effective tools to...
2 min read
Predictive modeling, advanced analytics, and machine learning are all terms that have come into the collective marketing consciousness over the past...