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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Digital Marketing

Incentive planning using data

4 min read

The If and Where of Auto Manufacturer Incentives: Using Data For Incentive Planning

Sales incentives are pivotal in steering automotive consumer decisions and dealer operations. The landscape is diverse and complex, from financing...

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Real time market share data

2 min read

Why Real-Time Market Share Data is Crucial for Success in the Automotive Industry

Market share is the percentage of total sales or revenue within a specific industry or market captured or earned by a particular company, brand,...

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Broken Chains of Data

4 min read

How the Horizon Platform Uses Data to Identify Competitive Strengths and Vulnerabilities for Automotive OEMs

Cloud Theory has frequently mentioned the important role data plays in the day-to-day operations of automotive OEMs. An OEM needs effective tools to...

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Big data in the automotive industry

2 min read

The Power of Big Data to Grow Market Share and Profit in the Automotive Industry

Predictive modeling, advanced analytics, and machine learning are all terms that have come into the collective marketing consciousness over the past...

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