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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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SUVs in a row

2 min read

Not All Inventory Efficiency Index Scores Are Created Equal

Learn why Hyundai's Efficiency Index score of 127 is better than Honda's score of 154

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BMW i4

2 min read

All-New BMW i4, Acura Integra, Mercedes-Benz EQB Lead “Rookie of the Year” List

New-model luxury SUVs and electric vehicles are the fastest sellers

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Inventory map

2 min read

Average Inventory Growth Heavily Concentrated in the Midwest and South; Midwest In-Transit Inventory Lower Than National Average

Cloud Theory data provides OEMs with crucial insights into in-transit inventory distribution Average Inventory Growth Supply chain issues are still...

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2 min read

In-Transit Inventory Expands Vehicle Inventory Available

Over the past year and a half, supply chain shortages have challenged new vehicle production and inventory allocation. But the automotive industry is...

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