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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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inventory efficiency index

3 min read

A Deeper Dive into Cloud Theory’s Inventory Efficiency Index

At Cloud Theory, we dedicate significant time and resources toward tracking our proprietary and unique Inventory Efficiency Index metric. At a high level, the Inventory Efficiency Index is a great way to evaluate whether a manufacturer's make or...

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Car under construction

2 min read

Analyzing The Effects of COVID-19 On the Automotive Industry

According to the World Health Organization, (WHO) COVID-19 is no longer a "public health emergency of international concern." This announcement...

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new cars on lot

3 min read

New Car Inventory Trends: Key Insights from Top Auto Brands

A Closer Look at In-Stock and In-Transit New Car Inventory Trends Changes and Their Implications for the Automotive Industry

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Pie charts showing more vehicles below MSRP

2 min read

Vehicle Inventory Levels Rise as Pricing Above MSRP Eases

Having sound incentive, marketing, and pricing strategies will help manufacturers adapt to the new market dynamics

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