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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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OnTheHorizon

1 min read

Introducing On the Horizon - Monthly Trends Report for Auto Decision Makers

As Supply Grows and Demand Languishes, Higher Incentives Loom Honda Leads on Inventory Efficiency Even as its Vehicle Count Grows by 19%

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Incentive planning using data

4 min read

The If and Where of Auto Manufacturer Incentives: Using Data For Incentive Planning

Sales incentives are pivotal in steering automotive consumer decisions and dealer operations. The landscape is diverse and complex, from financing...

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Data Driven Projections Blog

2 min read

How Data-Driven Projections Inform Future Auto Marketing Strategies

Learn How Cloud Theory's Horizon platform predicts vehicle movement by make, model, or fuel type 30 days in advance. “Study the past, if you would...

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Real time market share data

2 min read

Why Real-Time Market Data is Crucial for Success in the Automotive Industry

Market share is the percentage of total sales or revenue within a specific industry or market captured or earned by a particular company, brand,...

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