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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Trend Updates

2 min read

Vehicle Prices: Uniformly High But Regionally Diverse

Differences Point to Need for Prioritization in Marketing and Incentive Allocations

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Photo of electric vehicle at a charging station in a garage

1 min read

EV Vehicle Movement Surges 39% in the Past 30 Days

Incentives and Reduced Pricing Driving Growth

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Hybrid car

2 min read

Hybrids: The Bridge to an Electric Future

Electric vehicles have certainly gotten their share of attention in the last several years. Driven by looming regulatory deadlines, OEMs, parts...

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2 min read

Trends in the Automotive Industry: Understanding the Dynamics of Supply and Demand

Spoiler Alert: Cars Are More Complicated than Toilet Paper In April 2020, just weeks into the COVID-19 pandemic, a strange thing occurred. Almost...

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