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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

YearEndReview2023

1 min read

2023 Auto Trends Recap & What’s Driving the Road Ahead in 2024

Picture of Rick Wainschel Rick Wainschel: Dec 13, 2023 10:00:00 AM

Current Industry Dynamics Will Carry Over into 2024 Automotive Trends Cloud Theory is currently reviewing our comprehensive automotive inventory, vehicle movement, turn rate, and pricing data in preparation for our 2023 Automotive Year-in-Review....

Trend Updates Inventory Data & Intelligence Automotive Evs Electric Vehicles
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Data Driven Projections Blog

2 min read

How Data-Driven Projections Inform Future Auto Marketing Strategies

Picture of Rick Wainschel Rick Wainschel: Oct 26, 2023 4:01:27 PM

Learn How Cloud Theory's Horizon platform predicts vehicle movement by make, model, or fuel type 30 days in advance. “Study the past, if you would...

Market Share Inventory Data & Intelligence Makes and Models
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Competitive insights

3 min read

A Competitive Advantage Starts with Competitive Insight

Picture of Rick Wainschel Rick Wainschel: Sep 22, 2023 9:30:00 AM

Cloud Theory’s Horizon Platform Enables OEMs to Challenge Competitors Effectively by Uncovering Opportunities and Vulnerabilities

Inventory Data & Intelligence Automotive
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Diagnostic Toolset for OEMS

4 min read

How Horizon Platform Provides OEMs With a Diagnostic Toolset

Picture of Rick Wainschel Rick Wainschel: Aug 30, 2023 10:30:00 AM

By Using Honda as an Example, Cloud Theory Shows Horizon’s Capabilities in Diagnosing Brand Efficiency

Market Share Inventory Data & Intelligence Cloud Theory Solutions Automotive
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