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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

2 min read

Hybrids: The Wave of the Present

Picture of Rick Wainschel Rick Wainschel: Jun 12, 2024 2:43:49 PM

How Shifting Regulations and Market Dynamics are Elevating Hybrids as the Current Eco-Friendly Choice for OEMs and Consumers Cloud Theory has written extensively about the electric vehicle market, most notably in its comprehensive eBook entitled...

Data & Intelligence Automotive Evs Electric Vehicles Hybrids
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MSRP

2 min read

Sale Prices Work Best When Consumers Know About Them - You Don’t Say!

Picture of Rick Wainschel Rick Wainschel: May 8, 2024 12:13:21 PM

Market Adjustment Metric Reveals Effects of Promoted Pricing Last week, I was in our local grocery store and saw that there was a sale on a bottle of...

Data & Intelligence Automotive Pricing
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Hybrid car

2 min read

Hybrids: The Bridge to an Electric Future

Picture of Rick Wainschel Rick Wainschel: Mar 29, 2024 11:04:00 AM

Electric vehicles have certainly gotten their share of attention in the last several years. Driven by looming regulatory deadlines, OEMs, parts...

Trend Updates Inventory Turn Rate Evs Makes and Models
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cars being sold

2 min read

Recent Ford Mustang Mach-E Results Point to EV Silver Linings

Picture of Rick Wainschel Rick Wainschel: Mar 19, 2024 9:29:08 AM

Since the release of its comprehensive EV Report, which was issued last fall, Cloud Theory has been keeping a close eye on the electric vehicle...

Data & Intelligence Automotive Pricing Evs Makes and Models
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