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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

Cars in transit

2 min read

In-Transit Inventory Percentage Declining, But Numbers are Growing

Picture of Rick Wainschel

Rick Wainschel: Aug 27, 2024 3:49:40 PM

Approach Born Out of Post-Pandemic Supply Chain Issues Has Continued

Inventory Data & Intelligence Automotive COVID19

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Photo of electric vehicle at a charging station in a garage

1 min read

EV Vehicle Movement Surges 39% in the Past 30 Days

Picture of Rick Wainschel

Rick Wainschel: Aug 16, 2024 1:23:16 PM

Incentives and Reduced Pricing Driving Growth

Trend Updates Inventory Automotive Evs Electric Vehicles

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vehicle inventory 2024

2 min read

The More Things Stay the Same, The More They Change

Picture of Rick Wainschel

Rick Wainschel: Jul 24, 2024 3:10:15 PM

Vehicle Inventory Levels May Be Similar to the Past, But Their Makeups are Not

Inventory Data & Intelligence Automotive Makes and Models

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automotive prices incentive

2 min read

The Competitive Context of Pricing and Incentives: Ensuring a Good Deal is a Big Deal

Picture of Rick Wainschel

Rick Wainschel: Jun 20, 2024 3:16:17 PM

It’s not rocket science that promoting a reduced price will have an effect on consumer behavior. A marketed discount—either by price adjustments,...

Data & Intelligence Automotive

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