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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

EV Mandates

2 min read

EVs in the (Second) Age of Trump: An Initial Assessment

Picture of Rick Wainschel Rick Wainschel: Nov 6, 2024 12:07:41 PM

With the election of Donald Trump as the 47th President of the United States, his promise to “end the electric vehicle mandate on day one” of his administration echoes across the automotive landscape today.

Artificial Intelligence Data & Intelligence Automotive Evs Electric Vehicles Hybrids
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EVs

1 min read

EV Supply and Demand Balances as OEMs Shift Emphasis Toward Hybrids

Picture of Rick Wainschel Rick Wainschel: Oct 31, 2024 9:48:36 AM

Data & Intelligence Automotive Evs Electric Vehicles
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Average New Vehicle Marketed Prices Jump More Than $12K in Five Years

2 min read

Four Strategies To Help OEMs Overcome Consumer Sticker Shock

Picture of Rick Wainschel Rick Wainschel: Oct 17, 2024 4:53:13 PM

Help! Average New Vehicle Marketed Prices Jump More Than $12K in Five Years Most everyone is familiar with the story of Rip Van Winkle, which tells...

Inventory Pricing
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Subaru Crosstrek - Jon Fernandez/Shutterstock.com

2 min read

Subaru Crosstrek Leads All Models on Vehicle Movement Gains

Picture of Rick Wainschel Rick Wainschel: Sep 24, 2024 1:59:52 PM

Chevrolet Has Three Models in the Top 10, Toyota and Ford Each Have Two

Data & Intelligence Automotive Makes and Models subaru
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