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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

2 min read

Elegant Simplicity: An Inventory Efficiency Index Opportunity Case Study​

Picture of Rick Wainschel Rick Wainschel: Mar 3, 2025 2:23:23 PM

Cloud Theory’s Horizon insights platform organizes and visualizes an enormous amount of information regarding the real-time supply and demand dynamics of the automotive marketplace, but no metric contained within it is more revealing and...

Inventory Automotive Inventory Efficiency Index BMW
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Ford F150 Truck

2 min read

The Fight For Model Supremacy

Picture of Rick Wainschel Rick Wainschel: Feb 21, 2025 3:16:16 PM

Why RAV4 and CR-V Have An Advantage Over F-150 Going Forward A recent article in Forbes highlighted a key inflection point in the automotive...

Inventory Automotive Pricing Makes and Models
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2 min read

The New Economics of Auto Affordability: Vehicle Sales Under $35k

Picture of Rick Wainschel Rick Wainschel: Feb 13, 2025 11:41:34 AM

Vehicle Movement Stalling as Inventories Ramp Up It’s no secret that automotive prices are at a high level and have been elevated for more than three...

Automotive Pricing Makes and Models
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1 min read

Tariffs and Trade Tensions Threaten Automotive Market Stability

Picture of Rick Wainschel Rick Wainschel: Feb 3, 2025 9:58:49 AM

At Cloud Theory, we have a unique view of real-time supply and demand in the automotive marketplace, and we comment regularly about the impact that...

Automotive Pricing Tariffs
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