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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

EV Car or Electric car at charging station with the power cable supply plugged in city blurred background, car fueling station connected power cable alternative sustainable eco energy

1 min read

Electric Vehicles Left Behind in Tariff-Driven Sales Surge

Picture of Rick Wainschel Rick Wainschel: May 28, 2025 3:17:55 PM

The ongoing dynamics centered around the Trump Administration’s trade policies have dominated the headlines in every sector of the economy for the past three months—and rightly so. It’s entirely understandable that tariff-related concerns are...

Automotive Pricing Electric Vehicles Tariffs
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2 min read

Price Hike Pause Precedes Expected Summer Increases

Picture of Rick Wainschel Rick Wainschel: May 23, 2025 10:18:40 AM

Tariffs, Expiration of Programs Will Push Marketed Levels Higher Beginning in June Throughout the month of February—before the rhetoric around...

National Trend Automotive Pricing Tariffs
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2 min read

Half A Million “Pull-Ahead” Sales Raise Red Flags

Picture of Rick Wainschel Rick Wainschel: May 15, 2025 10:40:41 AM

Sam Peterson, a retired account executive from Dallas, was planning to buy an SUV in the Spring when he was back from a three-month stay in the...

National Trend Automotive Pricing Tariffs
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2 min read

Tariff Time Bomb: Vehicle Price Plateau Precedes Coming Storm

Picture of Rick Wainschel Rick Wainschel: May 8, 2025 9:30:44 AM

Cloud Theory has written extensively about the effects of the trade wars instigated by the Trump Administration, most notably on new vehicle pricing...

National Trend Automotive Pricing Tariffs
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