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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

2 min read

Tariff Fears Fizzle, But Price Pressures Haven’t

Picture of Rick Wainschel Rick Wainschel: Sep 16, 2025 9:30:43 AM

When the Trump administration initially signaled that it would be pursuing steep tariffs on materials, parts, and vehicles, many industry watchers estimated that the resulting price increases would migrate into the $10,000-$15,000 range.

Automotive Pricing Tariffs
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Electric plug in hybrid car parked on street parking lot for charging

1 min read

EVs Draw the Fire, Hybrids Lead the Charge

Picture of Rick Wainschel Rick Wainschel: Sep 4, 2025 9:53:15 AM

Over the past several years, one could sympathize with auto industry CEOs feeling a dizzying case of political whiplash when it comes to electric...

Inventory Automotive Electric Vehicles Hybrids
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1 min read

OEMs Shift from Short-Term Discount and Incentive Actions to More Entrenched MSRP Hikes

Picture of Rick Wainschel Rick Wainschel: Aug 20, 2025 4:07:36 PM

In the early days of the tariff era, the auto industry responded to potential cost increases by adjusting discounts and incentive levels. Cloud...

Automotive Pricing Tariffs
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Toy Car In Front Of Businessman Calculating Loan

1 min read

Tariff Fallout Meets Model Year Changeovers: Price Hikes Accelerate

Picture of Rick Wainschel Rick Wainschel: Aug 14, 2025 11:41:17 AM

Price trends hint MYCOs could become the lever for tariff passthrough. I know, I know. We’ve been down this road before. The trade dynamics change...

Automotive Pricing Tariffs
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