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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

FullsizedTrucks

1 min read

F-150 Model Year Shift Adds Pressure to Full-Size Truck Segment

Picture of Rick Wainschel Rick Wainschel: Mar 15, 2024 11:49:13 AM

Deep Discounting on 2023 Models Also Shifts Competitive Landscape

Market Share Data & Intelligence Automotive Makes and Models
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Difference of a dollar

1 min read

What a Difference a Dollar Makes: Average New Vehicle Price Dips Below Key Milestone

Picture of Rick Wainschel Rick Wainschel: Feb 27, 2024 2:39:51 PM

Consider the meager penny. You can’t buy anything with just one anymore. You probably have a jar of them on a shelf somewhere, ignored and neglected,...

Inventory Data & Intelligence Automotive Pricing
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2 min read

Understanding the Dynamics of Supply and Demand in Auto

Picture of Rick Wainschel Rick Wainschel: Feb 16, 2024 11:27:26 AM

Spoiler Alert: Cars Are More Complicated than Toilet Paper In April 2020, just weeks into the COVID-19 pandemic, a strange thing occurred. Almost...

Trend Updates Inventory Data & Intelligence Automotive COVID19
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2 min read

How OEMs Can Navigate 2024’s New Car Pricing and Economic Trends

Picture of Rick Wainschel Rick Wainschel: Jan 26, 2024 4:08:07 PM

It’s no secret that buying a car is more expensive today than it was three years ago. New car price trends reveal that the average new vehicle...

Trend Updates Inventory Data & Intelligence Automotive Turn Rate Pricing
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