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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Rick Wainschel

Rick has spent his entire career, including 25 years in the automotive industry, leading teams to develop analytics capabilities that address key strategic business challenges. He has a passion for finding narratives in the numbers that make analytics come to life in an accessible, understandable, and most importantly actionable way. Outside of work, Rick spends most of his time running or golfing.

Car headed downhill

2 min read

Auto Industry After Covid: After Years Price Increases, a Small Dip

About a decade ago—when my hips and knees were ten years younger—I fulfilled a bucket list goal of running a full marathon. At about mile nineteen, just when I was hitting the proverbial “wall,” the terrain went from relatively flat to mostly uphill...

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Charging Electric Vehicle

3 min read

Electric Vehicle Inventory Faces an Uphill Battle to Hit Sales Targets

EPA Regulations Are Pushing Auto Manufacturers to Produce More EVs, But Consumer Demand Isn’t Keeping Pace for Electric Vehicle Inventory “We choose...

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Automotive competitive technology

3 min read

Horizon Platform Visualizes Competitive Automotive Market Dynamics

A Real-Life Example: Horizon Data Indicates that the GMC Sierra needs more Support to Remain Competitive Based on the Current Automotive Market In...

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2 min read

General Motors: All Four Brands Improve Inventory Efficiency in 2023

In our recent 6-month review of inventory efficiency index (IEI) ratings, Cloud Theory broke down the trended rankings of automotive industry leaders...

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