Skip to the main content.

CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

View Use Cases →

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

Stay Ahead of the Curve

Subscribe to our blog for exclusive insights on the ever-evolving landscape of automotive data & technology.

MSRP

2 min read

Sale Prices Work Best When Consumers Know About Them (You Don’t Say!)

Market Adjustment Metric Reveals Effects of Promoted Pricing Last week, I was in our local grocery store and saw that there was a sale on a bottle of wine that was normally a bit out of my price range. I bought it, tried it, and enjoyed it, and went...

Read More
AI and Automotive Marketing

2 min read

The Role of AI in Optimizing Automotive Marketing from the Supply Side

Much has been written about how artificial intelligence (AI) and machine learning target shoppers. AI and machine learning are like super-powered...

Read More
Hybrid car

2 min read

Hybrids: The Bridge to an Electric Future

Electric vehicles have certainly gotten their share of attention in the last several years. Driven by looming regulatory deadlines, OEMs, parts...

Read More
cars being sold

2 min read

Recent Ford Mustang Mach-E Results Point to EV Silver Linings: Price Drop Sparks a Surge in Consumer Demand

Since the release of its comprehensive EV Report, which was issued last fall, Cloud Theory has been keeping a close eye on the electric vehicle...

Read More