Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
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Rick Wainschel: Jun 20, 2024 3:16:17 PM
It’s not rocket science that promoting a reduced price will have an effect on consumer behavior. A marketed discount—either by price adjustments, incentives, or both—will generally improve a vehicle’s chances of being considered or even purchased.
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Rick Wainschel: Jun 12, 2024 2:43:49 PM
How Shifting Regulations and Market Dynamics are Elevating Hybrids as the Current Eco-Friendly Choice for OEMs and Consumers Cloud Theory has written...
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Rick Wainschel: May 8, 2024 12:13:21 PM
Market Adjustment Metric Reveals Effects of Promoted Pricing Last week, I was in our local grocery store and saw that there was a sale on a bottle of...
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Cloud Theory: Apr 18, 2024 11:15:00 AM
Much has been written about how artificial intelligence (AI) and machine learning target shoppers. AI and machine learning are like super-powered...
