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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Cloud Theory

Built for automotive manufacturers, agencies, and affiliates, Cloud Theory enables our customers to understand – in real time – the complex competitive world in which they do business and to make bold decisions that drive them forward. The combination of billions of data points, interactive tools, and expert consulting gives our clients the ability to weather any storm and find their way to clear blue skies.

inventory efficiency index

3 min read

A Deeper Dive into Cloud Theory’s Inventory Efficiency Index: Unraveling the Big Picture

At Cloud Theory, we dedicate significant time and resources toward tracking our proprietary and unique Inventory Efficiency Index metric. At a high level, the Inventory Efficiency Index is a great way to evaluate whether a manufacturer's make or...

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Car under construction

2 min read

Analyzing The Effects of COVID-19 On the Automotive Industry-Report Now Live

According to the World Health Organization, (WHO) COVID-19 is no longer a "public health emergency of international concern." This announcement...

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Pie charts showing more vehicles below MSRP

2 min read

Shifting Landscape: Vehicle Inventory Levels Rise as Pricing Above MSRP Eases

Having sound incentive, marketing, and pricing strategies will help manufacturers adapt to the new market dynamics

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new cars on a lot

2 min read

New Car Inventory Levels: Auto Industry Adds One Million Vehicles to Inventory Since September 2021 Low

New vehicle inventory growing in a “new normal” environment below pre-pandemic levels Starting with the COVID-19 pandemic in the first quarter of...

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