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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Industry Intelligence, Market Trends & Strategic Insights

Stay Ahead of the Curve

Subscribe to our blog for exclusive insights on the ever-evolving landscape of automotive data & technology.

National Trend (2)

2 min read

OEMs Respond To Tariff Pressures With Temporary Price Freezes

Picture of Rick Wainschel Rick Wainschel: Apr 24, 2025 1:44:08 PM

There is no doubt that the tariff drama that has unfolded over the past weeks and months has roiled the automotive industry. While President Trump...

National Trend Automotive Pricing Tariffs
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1 min read

Tariff Turbulence Fuels Rising Car Prices Despite Policy Reversals

Picture of Rick Wainschel Rick Wainschel: Apr 16, 2025 10:04:26 AM

There is no shortage of news on the tariff front, with new developments emerging daily. Just in the last week, reciprocal tariffs went into effect...

National Trend Automotive Pricing Tariffs
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OnTheHorizon

1 min read

Introducing On the Horizon - Monthly Trends Report for Auto Decision Makers

Picture of Cloud Theory Cloud Theory: Dec 7, 2023 10:05:46 AM

As Supply Grows and Demand Languishes, Higher Incentives Loom Honda Leads on Inventory Efficiency Even as its Vehicle Count Grows by 19%

Inventory National Trend Data & Intelligence News Makes and Models
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inventory efficiency index

3 min read

A Deeper Dive into Cloud Theory’s Inventory Efficiency Index

Picture of Cloud Theory Cloud Theory: Jun 22, 2023 3:28:05 PM

At Cloud Theory, we dedicate significant time and resources toward tracking our proprietary and unique Inventory Efficiency Index metric. At a high...

Artificial Intelligence National Trend Product Features Data & Intelligence Automotive
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