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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Industry Intelligence, Market Trends & Strategic Insights

Stay Ahead of the Curve

Subscribe to our blog for exclusive insights on the ever-evolving landscape of automotive data & technology.

2 min read

You *Can* See the Forest for the Trees: Navigating Automotive Supply and Demand Dynamics in a Growing Inventory Environment

Picture of Rick Wainschel Rick Wainschel: Nov 14, 2024 10:16:47 AM

Cloud Theory has commented extensively about the rise in new vehicle inventory, with counts increasing by 90,000 in September and by the same amount in October. Almost halfway through November, it is apparent that inventory will grow by a sizeable...

Inventory Data & Intelligence Automotive
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EV Mandates

2 min read

EVs in the (Second) Age of Trump: An Initial Assessment

Picture of Rick Wainschel Rick Wainschel: Nov 6, 2024 12:07:41 PM

With the election of Donald Trump as the 47th President of the United States, his promise to “end the electric vehicle mandate on day one” of his...

Artificial Intelligence Data & Intelligence Automotive Evs Electric Vehicles Hybrids
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EVs

1 min read

EV Supply and Demand Come into Better Balance as OEMs Shift Emphasis Toward Hybrids

Picture of Rick Wainschel Rick Wainschel: Oct 31, 2024 9:48:36 AM

Data & Intelligence Automotive Evs Electric Vehicles
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Average New Vehicle Marketed Prices Jump More Than $12K in Five Years

2 min read

Four Strategies To Help OEMs Overcome Consumer Sticker Shock

Picture of Rick Wainschel Rick Wainschel: Oct 17, 2024 4:53:13 PM

Help! Average New Vehicle Marketed Prices Jump More Than $12K in Five Years Most everyone is familiar with the story of Rip Van Winkle, which tells...

Inventory Pricing
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