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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Subscribe to our blog for exclusive insights on the ever-evolving landscape of automotive data & technology.

2 min read

Elegant Simplicity: An Inventory Efficiency Index Opportunity Case Study​

Cloud Theory’s Horizon insights platform organizes and visualizes an enormous amount of information regarding the real-time supply and demand dynamics of the automotive marketplace, but no metric contained within it is more revealing and...

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Ford F150 Truck

2 min read

The Fight For Model Supremacy

Why RAV4 and CR-V Have An Advantage Over F-150 Going Forward A recent article in Forbes highlighted a key inflection point in the automotive...

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2 min read

The New Economics of Auto Affordability: Understanding Vehicle Sales Under $35k

Vehicle Movement Stalling as Inventories Ramp Up It’s no secret that automotive prices are at a high level and have been elevated for more than three...

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1 min read

Tariffs Could Be Troubling for The Automotive Industry; An Escalating Trade War Would Be Even More So

At Cloud Theory, we have a unique view of real-time supply and demand in the automotive marketplace, and we comment regularly about the impact that...

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