Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
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Rick Wainschel: May 15, 2025 10:40:41 AM
Sam Peterson, a retired account executive from Dallas, was planning to buy an SUV in the Spring when he was back from a three-month stay in the California desert. With tariff-related price increases looming, however, he bought the vehicle while he...
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Rick Wainschel: May 8, 2025 9:30:44 AM
Cloud Theory has written extensively about the effects of the trade wars instigated by the Trump Administration, most notably on new vehicle pricing...
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Rick Wainschel: Apr 24, 2025 1:44:08 PM
There is no doubt that the tariff drama that has unfolded over the past weeks and months has roiled the automotive industry. While President Trump...
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Rick Wainschel: Apr 16, 2025 10:04:26 AM
There is no shortage of news on the tariff front, with new developments emerging daily. Just in the last week, reciprocal tariffs went into effect...
