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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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2 min read

OEMs Respond To Tariff Pressures With Temporary Price Freezes

There is no doubt that the tariff drama that has unfolded over the past weeks and months has roiled the automotive industry. While President Trump rolled back the reciprocal tariffs that were briefly in place, the originally instituted automotive...

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1 min read

Tariff Turbulence Fuels Rising Car Prices Despite Policy Reversals

There is no shortage of news on the tariff front, with new developments emerging daily. Just in the last week, reciprocal tariffs went into effect...

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New vehicle pricing is on the rise as future of tariffs remains uncertain

1 min read

New Vehicle Prices Rising As Tariff Situation Unfolds

Average Marketed Costs Have Increased by Almost $600 in March New vehicle pricing has been an ongoing topic of interest and focus in Cloud Theory’s...

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electric vehicle charging

2 min read

Electric Vehicle Realities are Still Ahead of Policy Perceptions

Why It’s More Important Than Ever for OEMs to Promote EVs Just hours into his term of office, Donald Trump signed an executive order entitled...

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