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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Business man pointing to expense chart image for the allocation of the company's next year's revenue budget

2 min read

Real-Time Automotive Pricing Data for Fund Managers

Fund managers making investment decisions on automotive manufacturer stocks face a persistent challenge: the data lag that separates market reality from investment decisions. While traditional automotive data sources provide valuable insights, they...

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Cadillac LYRIQ at EVgo fast charging station

3 min read

Pulling the Plug: Short Term EV Boom, Long-Term Risks

The end of EV subsidies could hand China the keys to the auto industry's future. After narrowly passing in the House and Senate, President Trump...

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Dealer handing over contract and car keys to new owner to sign

1 min read

Tariffs Are Raising Vehicle Prices, but Segment Shifts Are Masking the True Impact

The Trump Administration’s trade policy has been front and center in the newsand certainly a point of focus for the automotive industry over the past...

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3 min read

Why Trade Policy Could Be Auto Industry's Biggest Disruptor

When we look back at history, our world is defined by watershed events. The Vietnam war. Landing on the moon. Watergate. The fall of the Berlin Wall....

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