Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.
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Rick Wainschel: Sep 16, 2025 9:30:43 AM
When the Trump administration initially signaled that it would be pursuing steep tariffs on materials, parts, and vehicles, many industry watchers...
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Rick Wainschel: Aug 20, 2025 4:07:36 PM
In the early days of the tariff era, the auto industry responded to potential cost increases by adjusting discounts and incentive levels. Cloud...
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Rick Wainschel: Aug 14, 2025 11:41:17 AM
Price trends hint MYCOs could become the lever for tariff passthrough. I know, I know. We’ve been down this road before. The trade dynamics change...
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Rick Wainschel: Jul 16, 2025 2:48:06 PM
The end of EV subsidies could hand China the keys to the auto industry's future. After narrowly passing in the House and Senate, President Trump...
