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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Automotive Industry Trends + 2025 Outlook

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2024 Automotive Industry Trends & 2025 Outlook report cover in a tablet frame

Recent Posts
1 min read

Fuel Efficiency Rewired

Rick Wainschel: Dec 3, 2025

Two months without federal tax incentives reveal a sharp pullback in EV demand—and a corresponding surge in hybrid...
1 min read

Are Auto Prices Really Stable? Only if You Don’t Look Under the Hood

Rick Wainschel: Nov 17, 2025

Mix Shifts Into Lower Priced Segments are Masking Increases, And Model-Year Inflation Will Add to Consumer Pressure...
1 min read

Post-Tax Credit Reality Check: EVs Face a Harsh New Market

Rick Wainschel: Nov 6, 2025

One month after the tax credit expired, the EV market is down—but winners and losers are already emerging Now that...