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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Our Technology

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Who We Serve

Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Resources

Automotive Industry Trends + 2025 Outlook

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2024 Automotive Industry Trends & 2025 Outlook report cover in a tablet frame

Recent Posts
2 min read

Tariff Fears Fizzle, But Price Pressures Haven’t

Rick Wainschel: Sep 16, 2025

When the Trump administration initially signaled that it would be pursuing steep tariffs on materials, parts, and...
1 min read

EVs Draw the Fire, Hybrids Lead the Charge

Rick Wainschel: Sep 4, 2025

Over the past several years, one could sympathize with auto industry CEOs feeling a dizzying case of political whiplash...
1 min read

OEMs Shift from Short-Term Discount and Incentive Actions to More Entrenched MSRP Hikes

Rick Wainschel: Aug 20, 2025

In the early days of the tariff era, the auto industry responded to potential cost increases by adjusting discounts and...