Extraordinary automotive insights that fuel extraordinary results
We help automotive manufacturers, agencies, and affiliates like you do your jobs confidently. We provide timely answers to elusive questions that guide your strategic business decisions, and we use that same data to fuel vehicle-based digital marketing campaigns.
Insights
Conquer today’s automotive challenges head-on with insights and tools that are timely, comprehensive, and applicable across any geography. We offer both market-wide and dealer rooftop level performance comparisons to meet the needs of automotive manufacturers, agencies, and affiliates.
Determine your supply and demand position in relation to your competitors across your entire US market and use the Horizon platform to quickly diagnose your challenge areas and identify growth opportunities.
Marketing Planning and Efficiency
Determine when, where, and how to deploy marketing support to balance demand with supply and to take advantage of competitive opportunities or mitigate threats.
Incentive Optimization
Increase incentives' efficiency by pinpointing models/trims and geographies from where support could be allocated or reallocated (i.e., if demand exceeds supply).
Inventory Allocation
Find opportunities to move vehicles from high inventory/low turn rate geographies to markets or regions where there is a shortage of supply and high demand.
Customized Reporting and Dashboards
Our team of experts will work with you to highlight key metrics and insights important to your role.
Digital Marketing Activation
Automate the creation and delivery of multi-channel inventory-based digital ads (Social Media Ads, OTT/CTV, Google Vehicle Ads, Google Search and Digital Display) all in one platform. More information below.
Get a bird’s eye view of your entire portfolio of dealerships and quickly identify strategic opportunities. View performance by store and group them based on characteristics like region, initiatives, inventory, and more to diagnose what is working vs. what isn’t.
Store Performance and Support Needs
Determine performance differences based on key dealer characteristics to find success trends (e.g., by region, remodeled vs. not, etc.). Investigate why some stores are performing better than others, and identify stores that might be a good investment or need more support.
Relative Position Within Local Market
Compare your portfolio of rooftops to each other and their markets. Evaluate performance vs. dealers within the same brand and/or geography.
Model Mix and Inventory Allocation
Determine if any of your dealers are carrying too many or too few of a particular model.
Customized Reporting and Dashboards
Compare your dealers' turn rates, inventory, and prices against each other and the market.
Marketing Activation
Plan and automate delivery of your digital marketing campaigns in one platform. Learn more below.
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Determine your supply and demand position in relation to your competitors across your entire US market and use the Horizon platform to quickly diagnose your challenge areas and identify growth opportunities.
Marketing Planning and Efficiency
Determine when, where, and how to deploy marketing support to balance demand with supply and to take advantage of competitive opportunities or mitigate threats.
Incentive Optimization
Increase incentives' efficiency by pinpointing models/trims and geographies from where support could be allocated or reallocated (i.e., if demand exceeds supply).
Inventory Allocation
Find opportunities to move vehicles from high inventory/low turn rate geographies to markets or regions where there is a shortage of supply and high demand.
Customized Reporting and Dashboards
Our team of experts will work with you to highlight key metrics and insights important to your role.
Digital Marketing Activation
Automate the creation and delivery of multi-channel inventory-based digital ads (Social Media Ads, OTT/CTV, Google Vehicle Ads, Google Search and Digital Display) all in one platform. More information below.
-
Get a bird’s eye view of your entire portfolio of dealerships and quickly identify strategic opportunities. View performance by store and group them based on characteristics like region, initiatives, inventory, and more to diagnose what is working vs. what isn’t.
Store Performance and Support Needs
Determine performance differences based on key dealer characteristics to find success trends (e.g., by region, remodeled vs. not, etc.). Investigate why some stores are performing better than others, and identify stores that might be a good investment or need more support.
Relative Position Within Local Market
Compare your portfolio of rooftops to each other and their markets. Evaluate performance vs. dealers within the same brand and/or geography.
Model Mix and Inventory Allocation
Determine if any of your dealers are carrying too many or too few of a particular model.
Customized Reporting and Dashboards
Compare your dealers' turn rates, inventory, and prices against each other and the market.
Marketing Activation
Plan and automate delivery of your digital marketing campaigns in one platform. Learn more below.
Inventory Intelligence
Use machine learning to collect and organize VIN-level data into a detailed record that contains detailed vehicle information like location, images, pricing, make, model, year, movement, and VDP.
Creative Suite
Use automation that pulls images and data from live inventory on dealer websites to create beautiful ad units.
Campaign Distribution
Create and deliver ads on multiple platforms including social media, Google Vehicle Ads, Search, Digital Display, and Over-the-Top (OTT) on Connected TVS (CTV).
White-Labeled Results
White label and fully customize your reporting suite with 24/7 client-facing logins available.
Managed Campaign Services
Utilize Cloud Theory as a full extension of your team and allow us to manage your clients' digital marketing campaigns on your behalf.
Sales Enablement
- Instant market opportunity
View the active shoppers surrounding your client’s locations, their market share and position vs. their competitors. - Quoting tool
Get an instant digital media quote based on market share vs. the competition.
Use Cases
Whether you’re in charge of inventory allocations, marketing spend, incentive programs or profitability, we will help you apply the best data and marketing activation tools you’ve ever seen. Here are just a few examples of how we can help you.
Advertising Budget Allocation
Allocate ad spend to models and markets with the most to gain.
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Inventory and Resource Allocation
Learn which markets are performing best and allocate specific models or resources to the right places.
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Initiative-based, Rooftop-level Resource Allocation
Stack rank how your dealer portfolio is performing according to strategic initiative.
Learn more
Digital Marketing Activation
We offer white label options for our cutting-edge digital advertising software that automates inventory-based ad delivery for your clients.
Learn more
See it in action with a personal demo
(including free competitive insights you can use today)
