Glossary

DLR

Acronym for "Dealer", these metrics are dealer specific

MKT

Acronym for "Market", These metrics represent all data in the market.

Inventory Analytics

Metrics related to overall inventory movement and volume

Inventory Insights

Metrics related to Active inventory

Inventory Efficiency

Metric to compare the selected make's demand and supply relative to competitors over time

Make Analysis

Metrics related to selected make and key competitors

Model Analysis

Metrics related to selected model and key competitors

Movement Insights

Metrics related to Moved inventory

Parent

Represents the singular Ownership Entity/Parent over multiple brands/franchises

Head Quarters

Indicates whether the brand is American based (domestic) or not (import)

Dealer Type

The categorization of a dealer as a "Franchise", "Independent", "Auto Group", "Direct to Consumer" or "Alternative Independent / Marketplace"

Dealer Type: Franchise

A Dealer with physical location selling new vehicles and typically used 

Dealer Type: Independent

A dealer with a physical location selling only used vehicles

Dealer Type: Auto-Group

A dealer entity that has rooftops/sales channels across multiple parent organizations

Dealer Type: Direct to Consumer

A dealer/entity selling vehicles directly to the consumer (Tesla, Rivian)

Dealer Type: Marketplace

A dealer/entity selling used vehicles in a "location-less" model generally non-traditional model (CarMax, Carvana) 

Franchise(s)

A list of the Franchises represented by the dealer at their specific location. (EX: Chevrolet, Buick, GMC)

Shopper Vehicle Type

Groups Certified and Used Vehicles together, labeling all as "Used" 

Custom Segment

Your custom defined segments based on make & model

Location Status

The listed location status of the vehicle: (In Transit, In Stock)

Vehicle Type

The listed vehicle type by the dealer: New, Certified or Used

Segment

The listed segment Type: (SUV, CUV/Wagon, Hatchback, Convertible, Coupe, Minivan, Sedan, Truck and Van)

Luxury Segment

The industry consensus of a Make being "Exotic", "Luxury" or "Non-Luxury"

Year

The listed vehicle year

Make

The listed vehicle make

Model

The listed vehicle model

Trim

The listed vehicle trim

Drivetrain

The listed drivetrain of the vehicle (FWD, AWD, 4WD)

Fuel Type

The listed fuel type of the vehicle: (Gasoline, Electric, Gas/Electric Hybrid, Plug-In Hybrid, Bio-Diesel, Diesel, Flex-Fuel, Fuel Cell)

MKT - Active Inventory

Market average of active on the last day of selected timeframe

MKT - Inventory Added

Total count of all inventory added to market during selected timeframe

MKT - Avg. Inventory

Market average of active inventory over selected timeframe

MKT - Total Inventory

Total count of all market inventory that was active or moved during selected timeframe

MKT - Moved 

Total count of all market moved inventory during selected timeframe

MKT - DOL

Average number of days a vehicle spent or is spending on the lot, including both moved and unsold inventory, in a market

MKT - Price

Average price of a vehicle in the market

MKT - Avg. MSRP

Average MSRP of a vehicle in the market

MKT - Mileage

Average mileage of a vehicle in the market

MKT - DTM

Average number of days before a vehicle is sold in the selected market; only contains sold data

MKT - Moved Price

Average price of a sold vehicle in the selected market

MKT - Moved Mileage

Average mileage of a sold vehicle in the selected market

MKT - Market Share

Average percentage of market share each dealer in the market has

MKT - Turn Rate

Average turn rate of each dealer in the market

MKT - Moved / Day

Average number of vehicles moved per day in a market 

MKT - Days Supply

Number of days inventory levels would supply demand in a market without receiving any new vehicles in the market

MKT FCST - MKT Turn

Forecast of future market movement based on market turn rate over selected timeframe

DLR - Active Inventory

Active inventory for dealer on the last day of selected timeframe

DLR - Avg. Inventory

Average inventory over the duration of entire selected timeframe

DLR - Total Inventory

Total count of inventory that was active or moved during selected timeframe

Inventory Rank

Dealer inventory compared to other dealers in market, providing rank

Inventory Share

Dealer inventory compared to other dealers in market, providing percentage inventory share

DLR - Moved

Total count of moved inventory during selected timeframe

DLR - DOL

Average number of days on lot per vehicle including both moved and unsold inventory, dealer specific, over selected timeframe

DLR - Price

Average price per vehicle, dealer specific, over selected timeframe

DLR - Mileage

Average mileage per vehicle, dealer specific, over selected timeframe

DLR - DTM

Average number of days until a vehicle is sold; contains only sold vehicle data

Movement Rank

Dealer moved inventory compared to other dealers in market, providing rank

DLR - Moved Price

Average price of moved vehicles that fit parameters, dealer specific, over selected timeframe

DLR - Moved Mileage

Average mileage of moved vehicles that fit parameters, dealer specific, over selected timeframe

DLR - Market Share

Dealer sales compared to other dealers in market, providing percentage market share 

DLR - Turn Rate

Number of vehicles sold vs. vehicles still on lot 

DLR - Moved / Day

Average number of vehicles moved per day 

DLR - Days Supply

Number of days inventory would supply current demand without receiving any new vehicles 

DLR FCST - DLR Turn

Forecast of future dealer movement based on dealers turn rate over selected timeframe 

DLR FCST - MKT Turn

Forecast of future dealer movement based on market turn rate over selected timeframe